So what’s the verdict? Was the company overhyped, overvalued? Did the CEO get it wrong?
Today’s comment in LEX (FT) seems to make sense – over dependent on non sustainable margins, relatively low costs of entry for competitors.
I ‘ve never been an investor in groupon. I’ve been a customer. In general I’ve been a satisfied customer. And I would think at least one company has benefited from a number of purchases by me following an initial purchase via groupon. I’ve actually made at least two purchases which I failed to follow up on – thereby wasting my purchase (or perhaps, more correctly, I treated it as an expensive option to purchase which I failed to exercise).
In many respects my experience has been that I enjoy being involved with groupon for a couple of weeks and then I get bored. Probably not unlike a lot of my online experience! I do not want Groupon offers every day of the week. SO after a few weeks I just switch off – stop logging in, remove the app from my android phone. But when I read about the company – as over the last few days, I may be tempted to resume some left of interaction from another few weeks. I wonder is this a typical user experience – is this reflect accurately in the financial models (is I represent a typical buyer persona)?
I have been involved in a number of startups. Would be interesting to learn more of the dynamics of the startup itself – the roles of the founders, the decision making processes. There has been plenty of speculation in the press – but I think we may need the former CEO’s book after he has taken some time. Thinking lean and pivots – would be interesting to understand how lean group has been and ho many times they have pivoted.