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	<title>bluereek</title>
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	<link>http://www.bluereek.com</link>
	<description>Collaboration, Knowledge Management, What&#039;s going on in this crazy world</description>
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		<title>2010: Big year for semantics</title>
		<link>http://www.bluereek.com/2010/01/2010-big-year-for-semantics/</link>
		<comments>http://www.bluereek.com/2010/01/2010-big-year-for-semantics/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 09:07:19 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2010/01/2010-big-year-for-semantics/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[knowledge society]]></category>
		<category><![CDATA[linked data]]></category>
		<category><![CDATA[semantic web]]></category>
		<category><![CDATA[smart economy]]></category>
		<category><![CDATA[RDF]]></category>

		<guid isPermaLink="false">http://www.bluereek.com/2010/01/2010-big-year-for-semantics/</guid>
		<description><![CDATA[Real initiatives in semantics announced in the first month of the year.]]></description>
			<content:encoded><![CDATA[<p>Interesting to read <a href="http://www.irishtimes.com/newspaper/finance/2010/0122/1224262838232.html">Palisano&#8217;s (head of IBM) comments</a>:</p>
<p><em>“We are amassing an unimaginable amount of data in the world. In just three years, [internet] traffic is expected to total more than half a zettabyte. That’s a trillion gigabytes – or a one followed by 21 zeroes,” he tells industry, academic and political leaders.</em></p>
<p><em>“Where we once inferred, we now know. Where we once interpolated and extrapolated, we can now determine. The historical is giving way to the real-time and it’s not just about volume and velocity. The nature of the data we are collecting and analysing is changing, too.</em></p>
<p><em>“All this data is far more real-time than ever before. Most of us today, as leaders and as individuals, make decisions based on information that is backward-looking and limited in scope. That’s the best we had, but that is quickly changing.”</em></p>
<p>This just reinforces my previous blog of June 2009: <a title="what a nice video why we need semantics" href="http://www.bluereek.com/2009/06/what-a-nice-video-on-why-we-need-semantics/">here</a>.</p>
<p>And this week we had the official launch in the UK of its government linked open data <a title="data.gov.uk" href="http://www.data.gov.uk/">site</a>.</p>
<p>We&#8217;ve seen the debate &#8211; back and forth &#8211; about linked open data.  We&#8217;ve seen the debate about top down v. bottom up approaches to semantics.  We&#8217;ve seen the arguments about the merits of RDF as against other frameworks.  <strong><em>But the volumes of data continue to increase &#8211; as does participation in social networks.</em></strong></p>
<p>On a daily basis we see announcement about new products.  <a href="http://www.novaspivack.com/">Nova Spivack</a> tells us that the days of &#8216;Search&#8217; are running out &#8211; we need &#8216;Help&#8217; not &#8216;Search&#8217;.  We eagerly await his Twine 2.0.  We have seen significant product advancements announced this month in products such as <a href="http://www.opencalais.com">Open Calais</a> and <a href="http://www.openamplify.com">Open Amplify</a>.  One other product which caught my eye last week is <a href="http://www.kninge.com">Kngine</a>.</p>
<p>Products such as Amplify aim to deal with the &#8216;tricky&#8217; content &#8211; e.g. the &#8216;opinions&#8217; implicit in content of social networks.   And this is a key element of what we are looking for: context for the content.  I am more interested in information on a particular subject when I understand the context, the perspective of the provider of the information.  I also want the richness of analysis possible through the combination of wider sources of data &#8211; including data compiled by government agencies which should be available to me.  Linked open data initiatives are required in all countries.  For Ireland &#8211; the sooner the better, if we consider ourselves a smart economy or a knowledge society.</p>
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		<title>Ireland serious about research</title>
		<link>http://www.bluereek.com/2010/01/ireland-serious-about-research/</link>
		<comments>http://www.bluereek.com/2010/01/ireland-serious-about-research/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:52:00 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2010/01/ireland-serious-about-research/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[Ireland]]></category>
		<category><![CDATA[CRANN]]></category>
		<category><![CDATA[director of the SFI-funded Crann CSET]]></category>
		<category><![CDATA[The Irish Times]]></category>

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		<description><![CDATA[Universities to the fore in R&#038;D]]></description>
			<content:encoded><![CDATA[<p>Dr Diarmuid O’Brien, executive director of the SFI-funded Crann CSET,<a href="Dr Diarmuid O’Brien is the executive director of the SFI-funded Crann CSET."> makes the case in The Irish Times</a> for the continued ongoing investment in R&amp;D, coordinated between Irish Universities and Irish and multinational industry.</p>
<p>Dr O&#8217;Brien rightly distinguishes between the concrete benefits in terms of successful  projects and the benefit of encouraging the more generic culture of research and entrepreneurship.</p>
<p>Article includes several interesting examples of recent initiatives.</p>
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		<title>Reading the newspaper</title>
		<link>http://www.bluereek.com/2010/01/reading-the-newspaper/</link>
		<comments>http://www.bluereek.com/2010/01/reading-the-newspaper/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 19:12:30 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2010/01/reading-the-newspaper/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Entertainment_Culture]]></category>

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		<description><![CDATA[Reading newspapers in harcopy or online - quality of experience]]></description>
			<content:encoded><![CDATA[<p>Read a great deal more newspapers (hard copy) over the Christmas holiday period than I would tend to on a day to day basis.  This week was back into reading them online &#8211; using the facilities of the relevant websites, browser software and various plugins to focus on what was of direct relevance.</p>
<p><a title="we do want newspapers" href="http://www.bluereek.com/2009/05/we-do-want-newspapers/">I have commented previously</a> on the social dimension of reading a physical newspaper in, say, family surrounds as against sitting at a laptop reading whatever. I&#8217;m struck more than ever by the difference.  Don&#8217;t get me wrong &#8211; online reading makes it so easy to forward anything of interest to another online contact or to add it to your library (I use zotero).  But, in the immediate community, it seems a lot less interesting and a lot less sociable.</p>
<p>I have also notice that the various online versions of the newspapers have been designed to be efficient, searchable, referenceable &#8211; but perhaps in striving for this have lost the feel/ charm of a newspaper.</p>
<p>Wonder how others feel.</p>
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		<item>
		<title>Built for the cloud or moving to the cloud</title>
		<link>http://www.bluereek.com/2009/12/built-for-the-cloud-or-moving-to-the-cloud/</link>
		<comments>http://www.bluereek.com/2009/12/built-for-the-cloud-or-moving-to-the-cloud/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 10:56:45 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2009/12/built-for-the-cloud-or-moving-to-the-cloud/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[world wide web]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[google]]></category>

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		<description><![CDATA[Are applications built for the cloud more likely to succees than those being migrated to the cloud?]]></description>
			<content:encoded><![CDATA[<p>Exciting times for CIOs and business executives &#8211; real options from both Microsoft and Google to support their information workers.</p>
<p>For those brought up on Microsoft, with what seems like unlimited (if somewhat daunting) functionality in the Office suite, it always seems that the Google Apps suite is &#8216;dumbed down&#8217; &#8211; you are required to give up some functionality.   On the other hand it may seem like nearly everything you actually  need to do can be done in Google Apps &#8211; and there&#8217;s less to learn.</p>
<p>The cloud seems to have caught fire.  Microsoft has been pushing aggressively on its BPOS offering and the pricing has become a lot sharper.  Meanwhile Google has been busily beefing up its sales and support resources around Google Apps.</p>
<p>Either way both offerings have many attractions for the CIO &#8211; in terms of taking away headaches around upgrades, storage, support, etc.</p>
<p>And both offer lots of functionality in the collaboration type space &#8211; wikis, blogs, etc.</p>
<p>Side by side with this there are all the other players e.g. <em><strong>zoho </strong></em>with a very comprehensive offering for the information worker &#8211; also priced on a subscription basis.  And for project management <em><strong>basecamp </strong></em>seems to be getting a great deal of traction.  And one goes back to the previous thought &#8211; are some of these simpler, built for the cloud, product offerings easier to use, if somewhat &#8216;dumbed down&#8217;?</p>
<p>Interesting piece in Forbes re Google,<a href="http://www.forbes.com/forbes/2009/1228/technology-google-apps-gmail-bing.html?partner=technology_newsletter"> &#8216;When Google runs your life&#8217;</a>.  Seems to me that no more than Microsoft pushing wall-to-wall MS, Google is inevitably pushing google wall-to-wall.  Apologies for unfortunate use of outdated imagery &#8211; probably should be cloud-2-cloud.</p>
<p>I think much of the elegance of the web 2.0 applications has been their simplicity and ease of use.  That has driven initial uptake. Products such as googlewave, in trying to deliver a very rich solution, risk contradicting some of this.  There are similar risks in any vendor looking to achieve cloud-2-cloud dominance.</p>
<p>Seems to me that what the internet and the cloud  should be offering &#8211; as they evolve &#8211; are  easier and more effective ways to access resources (people, knowledge) &#8211; both inside and outside the organisation in which you work/ study/ volunteer.  Cloud based computing is part of this.  I think as such the winning solutions may be ones built from scratch for the cloud, expecting to coexist in the cloud, not expecting to dominate.</p>
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		<title>Understanding semantic web</title>
		<link>http://www.bluereek.com/2009/12/understanding-semantic-web/</link>
		<comments>http://www.bluereek.com/2009/12/understanding-semantic-web/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 16:21:55 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2009/12/understanding-semantic-web/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[semantic web]]></category>
		<category><![CDATA[Technology_Internet]]></category>

		<guid isPermaLink="false">http://www.bluereek.com/2009/12/understanding-semantic-web/</guid>
		<description><![CDATA[Explaining semantic web]]></description>
			<content:encoded><![CDATA[<p>Have to say that I think Hatem Mahmoud has done a great job in contextualising and explaining web 3.0/ semantic web in this <a href="http://www.slideshare.net/HatemMahmoud/web30-1884321?from=email&amp;type=followup_comment&amp;subtype=slideshow#comments">presentation</a>.</p>
<p>Takes you through web 1.0, through to 2.0 and on to 3.0.  Explains why web 3.0 is required and gives some current examples.</p>
<p>Worth spending 15 minutes &#8211; for anyone new to semantic web.</p>
<p><a href="http://www.youtube.com/watch?v=OGg8A2zfWKg">This 6 minute video</a> is also an excellent introduction to the semantic web.</p>
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		<item>
		<title>Helping people make the web work for them</title>
		<link>http://www.bluereek.com/2009/12/helping-people-make-the-web-work-for-them/</link>
		<comments>http://www.bluereek.com/2009/12/helping-people-make-the-web-work-for-them/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 07:52:05 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2009/12/helping-people-make-the-web-work-for-them/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[knowledge society]]></category>
		<category><![CDATA[semantic web]]></category>
		<category><![CDATA[web 3.0]]></category>
		<category><![CDATA[world wide web]]></category>

		<guid isPermaLink="false">http://www.bluereek.com/2009/12/helping-people-make-the-web-work-for-them/</guid>
		<description><![CDATA[Time to get the messaging on semantics clarified]]></description>
			<content:encoded><![CDATA[<p>Watched an <a href="http://videolectures.net/iswc08_decker_mib/">excellent presentation from Stefan Decker</a> at last year&#8217;s International Semantic Web Conference (Karlsruhe).  Stefan Decker is the director of the <a href="http://www.deri.org/">DERI project in NUI, Galway</a>.</p>
<p>The presentation addressed, inter alia, the lack of excitement about semantic web.  My key takeaway from his talk was that semantic web is about networking knowledge for the benefit of PEOPLE.  I think in getting caught up describing things in terms of computers being able to process information on sites thought use of various standards (not of interest to anyone except the technical community) etc we have lost the focus on the fact that what we really want is more collaboration, more productivity, more discoveries.  Semantic web initiatives have an end game of helping people make more use of the information.</p>
<p>Just looked at a <a href="http://www.youtube.com/watch?v=rHUHu314pUg&amp;feature=player_embedded">nice 3 minute video from Binaryplex</a> &#8211; promoting their beta product Hivemind.  I do not know what the underlying technologies are.  They do not even mention the worked &#8217;semantics&#8217; in their three minutes.  But what it is about is helping people to find expertise and, more importantly, experts in an organisation.  Recognising that people, for any number of reasons, may not update their profiles within an organisation the product seeks to address this gap, in the background.</p>
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		<title>Semantically exciting?</title>
		<link>http://www.bluereek.com/2009/12/semantically-exciting/</link>
		<comments>http://www.bluereek.com/2009/12/semantically-exciting/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 16:19:09 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2009/12/semantically-exciting/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[semantic tools 2009]]></description>
			<content:encoded><![CDATA[<p>ReadWriteWeb sets out its <a href="http://www.readwriteweb.com/archives/top_10_semantic_web_products_of_2009.php">Top 10 Semantic Web Products of 2009</a>.</p>
<p>Was I excited?</p>
<p>On a personal level I have found a number of these products useful e.g. <em><strong>feedly</strong></em>.  And they do represent some interesting development and practical examples of various elements of the semantic toolbox.</p>
<p>But not that exciting.</p>
<p>Working with business executives looking to uderstand the relevance of semantic web to them not sure that this range of products will excite them.  In fact don&#8217;t think it will.</p>
<p>I am beginning to think that we should think of semantics in terms of a set of tools and standards designed to enable us to get more from the web.  Web 3.0 seems to me to suggest a new web &#8211; I don&#8217;t see that at present.</p>
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		<title>What does the cloud hold for traditional ERP vendors?</title>
		<link>http://www.bluereek.com/2009/11/what-does-the-cloud-hold-for-traditional-erp-vendors/</link>
		<comments>http://www.bluereek.com/2009/11/what-does-the-cloud-hold-for-traditional-erp-vendors/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 23:03:58 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2009/11/what-does-the-cloud-hold-for-traditional-erp-vendors/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[cloud computing]]></category>

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		<description><![CDATA[Will cloud computing turn ERP on its head?]]></description>
			<content:encoded><![CDATA[<p>Is it possible that the traditional ERP vendors may lose their dominant positions in the mid and large size enterprises because of cloud computing and what it enables &#8211; notwithstanding their own efforts to exploit the cloud.</p>
<p>Seems to me that the cloud enables business managers to demand a different experience of implementing information solutions to support their businesses.  There is an emerging demand for simpler, faster, cheaper implementations &#8211; potentially not built on one integrated solution from one ERP vendor.  And this may work well for the implementation partners also.  Ultimately they may be required to work off a reduced margin &#8211; but this may be achieved for significantly reduced investment and reduced risk of failure.</p>
<p><a href="http://www.cio.com/article/508022/The_Future_of_ERP?source=CIONLE_nlt_enterprise_2009-11-25">Excellent piece recently in CIO</a> dealing with the future of ERP.  The piece does not purport to have all the answers &#8211; but certainly speaks to the challenges being faced by traditional vendors and the opportunities for those with solutions built for the cloud.</p>
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		<title>Open data coming to the UK.  Where is Ireland on this?</title>
		<link>http://www.bluereek.com/2009/11/open-data-coming-to-the-uk-where-is-ireland-on-this/</link>
		<comments>http://www.bluereek.com/2009/11/open-data-coming-to-the-uk-where-is-ireland-on-this/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 11:24:33 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2009/11/open-data-coming-to-the-uk-where-is-ireland-on-this/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[Ireland]]></category>
		<category><![CDATA[knowledge society]]></category>
		<category><![CDATA[linked data]]></category>
		<category><![CDATA[semantic web]]></category>
		<category><![CDATA[smart economy]]></category>

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		<description><![CDATA[UK government pushes ahead to support linked open data initiative]]></description>
			<content:encoded><![CDATA[<p>data dot gov dot uk is about to become a reality.  Tim Berners Lee and Nigel Schadbolt cover this off in their article, <a href="http://www.timesonline.co.uk/tol/comment/columnists/guest_contributors/article6920761.ece">&#8216;<em><strong>Put in your postcode</strong></em>&#8216;</a>, out comes the data, in The Times 18/11/09.</p>
<p>The UK government is moving forward on a similar basis to the US government &#8211; in making public data available to the public.</p>
<p>Curious to see how far advanced we are wrt implementing something similar in Ireland &#8211; in the context of our knowledge society and smart economy.  Must make sense to make this type of information available &#8211; as argued by Tim Berners Lee in the referenced article.</p>
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		<title>Three examples of semantic web being used in advertising</title>
		<link>http://www.bluereek.com/2009/11/three-examples-of-semantic-web-being-used-in-advertising/</link>
		<comments>http://www.bluereek.com/2009/11/three-examples-of-semantic-web-being-used-in-advertising/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 20:20:26 +0000</pubDate>
		<dc:creator><span property="dc:creator" resource="http://www.bluereek.com/2009/11/three-examples-of-semantic-web-being-used-in-advertising/">Barry O&#39;Gorman</span></dc:creator>
				<category><![CDATA[semantic web]]></category>

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		<description><![CDATA[Semantics can be used to optimise online advertising efforts]]></description>
			<content:encoded><![CDATA[<p>Three different examples recently reported of use of semantic web technologies to improve online advertising efforts.</p>
<p><span style="outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 10pt; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; font-family: 'Trebuchet MS'; color: black; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;"><a href="http://www.openamplify.com">OpenAmplify</a> is a web service developed by <a style="outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: #822580; text-decoration: none; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;" href="http://www.hapax.com/">Hapax</a></span> <span style="outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 10pt; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; font-family: 'Trebuchet MS'; color: black; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;">that brings human understanding to content. Using patented Natural Language Processing technology, OpenAmplify reads and understands every word used in text. It identifies the</span> <span style="outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 10pt; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; font-family: 'Trebuchet MS'; color: black; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;">significant topics, brands, people, perspectives, emotions, actions and timescales and</span> <span style="outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 10pt; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; font-family: 'Trebuchet MS'; color: black; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;">presents the findings in an actionable XML structure.</span></p>
<p><span style="font-family: 'Trebuchet MS';"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;">NEW YORK – ad pepper media, the international <a id="KonaLink5" style="color: #000096 !important; text-decoration: underline !important; cursor: pointer; font-family: verdana; background-image: none !important; background-repeat: initial !important; background-attachment: initial !important; -webkit-background-clip: initial !important; -webkit-background-origin: initial !important; background-color: transparent !important; text-transform: none !important; display: inline !important; font-variant: normal; top: 0px; right: 0px; bottom: 0px; left: 0px; position: static; background-position: initial initial !important; padding: 0px !important; margin: 0px; border: 0px !important none !important transparent !important;" href="http://www.adoperationsonline.com/2009/11/12/ad-pepper-media-launches-sitescreen-for-agencies/#" target="undefined"><span style="color: #000096 !important; font-weight: normal; font-size: 12px; position: static; padding: 0px; margin: 0px;"><span style="border-top-width: 0px !important; border-right-width: 0px !important; border-bottom-width: 1px; border-left-width: 0px !important; border-style: initial; border-color: initial; padding-top: 0px !important; padding-right: 0px !important; padding-bottom: 1px !important; padding-left: 0px !important; border-top-style: none !important; border-top-color: initial !important; border-left-style: none !important; border-left-color: initial !important; border-right-style: none !important; border-right-color: initial !important; border-bottom-style: solid; border-bottom-color: initial; color: #000096 !important; background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; width: auto !important; float: none !important; display: inline !important; font-family: Arial, Helvetica, sans-serif; font-weight: normal; font-size: 12px; position: static; background-position: initial initial; margin: 0px;">online </span><span style="border-top-width: 0px !important; border-right-width: 0px !important; border-bottom-width: 1px; border-left-width: 0px !important; border-style: initial; border-color: initial; padding-top: 0px !important; padding-right: 0px !important; padding-bottom: 1px !important; padding-left: 0px !important; border-top-style: none !important; border-top-color: initial !important; border-left-style: none !important; border-left-color: initial !important; border-right-style: none !important; border-right-color: initial !important; border-bottom-style: solid; border-bottom-color: initial; color: #000096 !important; background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; width: auto !important; float: none !important; display: inline !important; font-family: Arial, Helvetica, sans-serif; font-weight: normal; font-size: 12px; position: static; background-position: initial initial; margin: 0px;">advertising</span></span></a> network and semantic advertising technology solutions provider, launched the SiteScreen for Agencies platform, enabling <a id="KonaLink0" style="color: #000096 !important; text-decoration: underline !important; cursor: pointer; font-family: verdana; background-image: none !important; background-repeat: initial !important; background-attachment: initial !important; -webkit-background-clip: initial !important; -webkit-background-origin: initial !important; background-color: transparent !important; text-transform: none !important; display: inline !important; font-variant: normal; top: 0px; right: 0px; bottom: 0px; left: 0px; position: static; background-position: initial initial !important; padding: 0px !important; margin: 0px; border: 0px !important none !important transparent !important;" href="http://www.adoperationsonline.com/2009/11/12/ad-pepper-media-launches-sitescreen-for-agencies/#" target="undefined"><span style="color: #000096 !important; font-weight: normal; font-size: 12px; position: static; padding: 0px; margin: 0px;"><span style="border-top-width: 0px !important; border-right-width: 0px !important; border-bottom-width: 1px; border-left-width: 0px !important; border-style: initial; border-color: initial; padding-top: 0px !important; padding-right: 0px !important; padding-bottom: 1px !important; padding-left: 0px !important; border-top-style: none !important; border-top-color: initial !important; border-left-style: none !important; border-left-color: initial !important; border-right-style: none !important; border-right-color: initial !important; border-bottom-style: solid; border-bottom-color: initial; color: #000096 !important; background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; width: auto !important; float: none !important; display: inline !important; font-family: Arial, Helvetica, sans-serif; font-weight: normal; font-size: 12px; position: static; background-position: initial initial; margin: 0px;">advertising </span><span style="border-top-width: 0px !important; border-right-width: 0px !important; border-bottom-width: 1px; border-left-width: 0px !important; border-style: initial; border-color: initial; padding-top: 0px !important; padding-right: 0px !important; padding-bottom: 1px !important; padding-left: 0px !important; border-top-style: none !important; border-top-color: initial !important; border-left-style: none !important; border-left-color: initial !important; border-right-style: none !important; border-right-color: initial !important; border-bottom-style: solid; border-bottom-color: initial; color: #000096 !important; background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; width: auto !important; float: none !important; display: inline !important; font-family: Arial, Helvetica, sans-serif; font-weight: normal; font-size: 12px; position: static; background-position: initial initial; margin: 0px;">agencies</span></span></a> to apply its ground-breaking SiteScreen semantic brand protection technology across their entire range of online media buys to effectively prevent ad misplacements.<br style="padding: 0px; margin: 0px; border: 0px initial initial;" /><br style="padding: 0px; margin: 0px; border: 0px initial initial;" /><span style="padding: 0px; margin: 0px; border: 0px initial initial;">Read more: <a style="color: #3b5998; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;" href="http://www.adoperationsonline.com/2009/11/12/ad-pepper-media-launches-sitescreen-for-agencies/#ixzz0XL2vwtcR">http://www.adoperationsonline.com/2009/11/12/ad-pepper-media-launches-sitescreen-for-agencies/#ixzz0XL2vwtcR</a></span></span></span></p>
<p><strong><a href="http://www.mediabistro.com/Jennifer-Zaino-profile.html">Jennifer Zaino</a></strong><br />
<em>SemanticWeb.com Contributor</em></p>
<p>In Italy, <a href="http://www.quattroruote.it/">Quattroruote</a> is a leading online magazine for car aficionados and buyers, with its reputation built on testing and evaluating models and its own blue book-like price estimates for vehicles. Now it’s a leading-edge user of semantic web technology, too.</p>
<p>It has deployed Expert System’s <a href="http://www.semanticweb.com/main/cogito_helps_connect_ads_to_content_138928.asp">Cogito</a> semantic solution to help add value to user searches for used cars in its portal to the world of classified car sales.</p>
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