As with all websites – the question to be asked: who are you serving?
American Medical News references a recent report from the Journal of Healthcare suggesting that medical practitioners and hospitals need to addess accessibility of their web sites – content should be written for the reader, not for the writer.
This is a challenge for all websites – not to bombard the reader with technical jargon.
Excellent example quoted is: ‘For example, some websites have data related to ventilator-acquired pneumonia, but they used only the acronym. Or they used “nosocomial infections” instead of the more understandable term “hospital-acquired infections.”‘.
The report also references limited use of social networks. This is also consistent with findings of recent Deloitte report – suggesting only 6% of physicians using social media to communicate with patients.