‘Glimmer’ – a review of Warrne Berger’s book re Design

Just read ‘Glimmer – how design can transform your business, your life, and maybe even the world’ – by Warren Berger.

Main focus of the book  seems to be Bruce Mau and his approach to Design – of his philosophy re Design and its place in the world.

The ‘Glimmer Principles’ are:

Ask Stupid Questions, Jump Fences, make hope visible, Go deep, Work the metaphor, Design what you do. Face consequences. Embrace constraints, Design for emergence and BEGIN ANYWHERE.

The book and the examples are built around these principles.

There are basic entry level introductions to a number of frameworks and concepts e.g. Doblin Inc.’s five phases of a consumer experience: attraction, entry, engagement, exit, extension (pp 134-137).

As someone who has been involved in BPR for many years now I could certainly relate to the principles referenced.  Asking Stupid Questions and Going Deep are critical to any effort.  I think current focus on lean processes in start ups also echoes many of the ket principles, in particular Make Hope Visible and Face Consequences – in the context of maximising learning/ experimentation with the potential users of the solution.

In summary, I found the book more to be an interesting introduction to Mau and a number of other Designers rather than a ‘how to’ type book.  In this sense I found the title a little misleading and the book a little disappointing.  On the positive side the book is a call to action for everyone to put on their Designer Hat – that design is not something limited to a small few creative types.

 

 

 

 

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